About

Product builders, not a body shop.

Strategy, design and engineering under one roof — the same people from the first call to the system still running three years later.

Our story

Code was never the hard part.

CENTR.dev started from a plain observation: building good software takes more than writing it. It takes reading the business strategy, the user need and the technical tradeoff — usually in that order.

The team brings decades of product management, design and engineering from established technology companies. We have shipped products used by millions, and helped startups get from zero to acquisition.

Today we partner with companies to build custom applications, apply AI where it earns its keep, and modernize the systems they already run.

50+projects delivered
10+years experience
98%client satisfaction
24/7support available
How we work

Four habits, stated plainly.

Outcomes, not output

We measure an engagement by what changed in your business, not by how many tickets closed that sprint.

Current, not novel

We reach for what is genuinely better, not what is merely new. New for its own sake becomes your maintenance bill.

An extension of your team

The same people in your standup are the ones in the architecture review. No account layer in between.

Built as if we inherit it

Architecture through to user experience, reviewed to the standard we would want if the system came back to us in year three.

Expertise

Where the depth actually is.

Six areas we have taken from first principles to production more than once.

Growth & experimentation
A/B testingActivationAcquisitionRetentionFunnel optimizationAnalyticsConversion rate optimizationFeature flags
AI-powered products
LLMsClaude CodePrompt engineeringAI agentsEmbeddingsVector databasesFine-tuningAI UX patterns
Zero-to-one
Concept validationDesign sprintsMVP developmentProduction deploymentLaunch strategyIteration cyclesUser feedback loops
Team development
Coaching PMsExperimentation cultureTechnical mentorshipAgile practicesCross-functional collaborationKnowledge sharing
Data & analytics
Product analyticsData visualizationKPI trackingCohort analysisAttribution modelingDashboardsSQL
Platform & scale
API designMicroservicesEvent-driven architectureCaching strategiesLoad balancingMonitoringObservability
Tech stack

The tools we actually reach for.

Current, boring in the right places, and hireable — not a stack only we can maintain.

Frontend
ReactNext.jsTypeScriptTailwind CSSFramer MotionZustandReact QueryStorybook
Backend
Node.jsPostgreSQLPythonREST APIsGraphQLPrismaRedisWebSockets
AI/ML
LLMsRAGPrompt engineeringLangChainOpenAI APIAnthropic APIVector DBsEmbeddings
Tools
Claude CodeVS CodeCursorGitGitHub ActionsDockerFigmaLinear
Data
PostgreSQLMongoDBSupabaseFirebasePineconeBigQuerydbtMetabase
Infrastructure
VercelAWSGCPCloudflareTerraformKubernetesServerlessEdge Functions